The new brand identity can also be experienced now on the revamped and will continue to be reflected through future media projects, new product, on-bike applications, in-store collateral and all other industry and consumer touchpoints.
#Norco bicycles series#
The series of video edits feature stories and moments created by Norco, and by the Norco community. The No Other Way brand video kicks off the rebrand launch campaign, setting the tone for an ongoing content series. “These are things that continue to build us, and we wanted to bring them into focus.” “Norco has evolved so much over the years, but three things have always been with us the sense of excitement we get every time we ride bikes on dirt, the irreplaceable influence that being here in British Columbia has on what we do, and the freedom this gives us to do things the Norco way,” said Peter Falk, Norco VP of marketing. The rebrand encompasses an updated visual identity, logo marks, corporate colours and tone of voice that ‘reflects Norco’s position in today’s marketplace’. They also supports a number of independent riders in a range of disciplines.Norco Bicycles has launched a new brand identity for the first time in the Canadian company’s 57-year history.
#Norco bicycles pro#
This includes the Canadian XC Norco Factory Team, the Norco Factory Racing World Cup downhill team, and the UCI-Continental road race team H&R Block Pro Cycling.
Norco is involved in the sport of cycling, and cycling generally, through a number of sponsorship initiatives. standout models here are the Volt and the Ares.īikes for children and frame kits are also available. Aluminum and steel options are available.
#Norco bicycles professional#
They continue to produce bikes suitable for everyone from commuters going to work and children going to school, to professional athletes on the road, trail and mountain. Today their bikes are sold internationally. In 1991 the Rampage became the first North American-made mountain bike with front suspension. Norco was also a pioneer in mountain biking, designing its first mountain bike models in 1984 when the style and sport were in their infancy. It was one of the first manufacturers in North America, for example, to introduce 10 speed road bikes - that was in 1975. It also led the way in other styles of bike. The company's first factory team sponsorship happened 1981 when the Factory BMX Team was formed. This support of BMX continued, with them being part of the developing BMX story.
#Norco bicycles full#
In the early 1970s, for example, it embraced the emerging BMX style of bike, introducing the first ever full suspension version to the Canadian market in 1973. Throughout its more than 50 year history it has had a number of firsts, and has been responsible for various innovations. It is still headquartered there in the city of Port Coquitlam. The company was founded in British Columbia, Canada in 1964. They are a well-known name in the world of cycling because of this range and because of their active involvement, from grassroots cycling up to the top levels of the sport. Donate Blog Search bikes Search for all bikes 2016 Norco Bikes Charger 3. Today the range that they offer is extensive and includes road, City, Mountain, BMX and street bikes. Almost all bicycles have a unique identification number engraved into their. Since its earliest days Norco has been a brand of bike manufacturer that has embraced new styles, championed new technologies and supported the various cycling disciplines to promote and improve both the sport, and cycling in general.
0 kommentar(er)
