Several months after considering the idea to use the name “Cross Keys Bank”, while attending a bank convention in New Orleans, another piece of the bank name puzzle fell into place. Peter giving the biblical connotations, possibly referring to Peter receiving "the keys to the kingdom", thus giving further credibility to the biblical influence. The farm is located on the banks of old Lake St. Later that evening the quandary of a new name for the bank was discussed, and the visitor from California said, 'Why don't you call it Cross Keys Bank?’ At first the directors of the bank discarded the idea, but then it seemed destiny took over. Bill said, "What we wanted was something a little bit different to distinguish our name wherever we might expand in the future, but also something that had some connection to our roots in North Louisiana.”īill said, “The name change took an interesting turn one day when my wife and I received a visit from her brother, a resident of San Francisco, and we took him out to see the old family farm called Cross Keys Plantation. Now, everyone knew that a new name was essential, and what seemed like a simple process of finding a new name became what the bank's president at that time, Bill Watson, called "one of the biggest challenges of my career as president of the bank." Many suggestions were tossed around, but none of them had the reaction that we were looking for. Joseph moniker was no longer adequate and a new more broadly acceptable name must be sought. This also created the immediate realization that the Bank of St. Joseph & Trust Company purchased The Sterlington Bank. Two years later, in 1989, another bank failed, and the Bank of St. In 1987, we opened in Tallulah, LA in what was the former Tallulah State Bank location.
It was 85 years later when another bank's failure provided the catalyst for our expansion into new markets.
In fact, the strength and stability of the bank allowed it to continue through the depression years when many banks failed. Their prudent management of the young bank enabled it to grow and prosper and, as a new business in town, new jobs were created and funding was provided enabling the town to grow and prosper.
Joseph area of Tensas Parish realized that a bank was needed to serve the needs of the community. In 1902, a small group of businessmen in the St. Where did the name Cross Keys come from? We are frequently asked about the name of our bank, so this seems like a good time to provide some background about our identity.
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